Active Listening

SEGITTUR

Reports prepared by SEGITTUR on the online impact of news and comments relating to tourism and COVID-19 in Spain.

Active Listening is a fundamental part of the tourism sector’s digital strategy. It provides information on the activity and impact of online news, posts and comments through news or posts on social media, digital media, forums, blogs, etc.

Several ideas are highlighted from the latest report dated September 2020:

– Users have commented significantly on the measures and initiatives taken by the tourism sector to generate confidence in destinations (50%).

– Destinations are trying to rescue the winter season at all costs, a task that not only depends on the promotion of tourism but also on the Central Government, who need to take extraordinary measures for the difficult months ahead.

For more information, you can download and refer to the full reports below.

Graphs over time

Reach represents the potential audience for published news or posts relating to tourism and COVID-19 in Spain. It is calculated considering reader statistics for each digital source/medium. The trend indicator shown is a moving average
Topical issues are the keywords and conversational patterns most repeated from a given topic relating to tourism and COVID-19 in Spain. The trend indicator shown is a moving average

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