BLOG

What is the outlook for the Christmas season according to passenger air transport data? The number of flights to Spanish destinations has grown by 9,3%[i]. New Year's Eve and Epiphany periods experience improvements in capacity, searches and bookings. International bookings increase by 6.3% Alicante and the Canary Islands register the highest growth in scheduled capacity, searches and bookings. We provide you with an analysis of the main air travel trends for this Christmas in Spanish destinations. The data presented includes ...

How to monitor tourist searches on the Internet Google tools make it easy to track web searches, videos and news related to a tourist destination Dataestur includes a standard monthly report on tourist searches on the Internet Knowing what is being said about a destination on the Internet is key to a digital tourism strategy. It provides information about potential tourists, identifies preferences and what is of interest, and enables assessment of what competitors are offering and demand for this. ...

These are the latest official estimated data from the INE and refer to August 2024 Madrid, with an increase of more than 30% in the last year, is almost at 19,000 tourist-use housing units, twice as much as the number in Barcelona. Alicante leads the provincial ranking with the most new tourist-use housing units (around 6,500), followed by Madrid and Malaga, with an increase of 5,000 new tourist-use housing units. Up to 6 provinces have more than 20 TUH units ...

Dataestur collects hotel satisfaction information for the provinces of Spain and monitors price variations based on how far in advance the query was made The satisfaction indices are prepared using ratings and comments on social media for 3, 4, and 5-star hotels. Provincial data for each market since 2019 and the share of mentions on social networks of each origin can be consulted. How does hotel satisfaction vary depending on the tourist's origin? Is the trend in a destination positive? ...

In this post, we tell you how SEGITTUR has developed a methodology to create a sentiment-based index that measures the general opinion of travellers about tourism in Spain. Building an index to measure tourism results An index is an indicator that helps us to assess how a specific area performs over time. It makes it easier to generate comparisons between different elements or of the same element periodically. For the proposed use case, the index aims to measure travellers' satisfaction ...

Analysis of air travel data for Spanish destinations during July and August The number of flights to Spanish destinations has grown by 7.6% this summer. International tourism fuels growth in the UK and German markets. The most popular destinations were Madrid, Barcelona and the island of Mallorca. Below is an analysis of the key passenger data for national and international passengers visiting Spanish provinces during the summer period, July and August. The data includes online searches for flights, tickets issued[1], ...

A web survey defines the main use of the available data, the most common users and their needs The web is used primarily for actions aimed at developing tourist activities and improving competitiveness. Market research and analysis stand out as major uses of data. The most frequent type of user is from the academic sector and the agents of the tourism sector are divided in a very similar way between the public administration and the private sector (around 25% in ...

Data required to understand the quality of Spanish beach waters The quality of bathing water in Spain is excellent in almost 90% of its sampling points Spain is the country with the most blue flag beaches in the world, with 638 beaches Up to 25% of the waste on our beaches is almost directly related to tourism Would you like to know what the waters are like on the beaches in your holiday area this summer? Dataestur makes it easy ...