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Visitor perception of the destination

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Visitor perception of the destination


Behavioural and perception indicators, derived from the semantic analysis of tourism interactions on social networks.

The aim of these indicators is to find out how satisfied visitors are with the weather, tourism products, safety, hotel service and an overall assessment of satisfaction with the destination.


  • The indices follow a scale that goes from 0 to 100, with 0 being the worst rating and 100 being the best.
  • The monthly information of some indices is not available due to lack of sample representativeness. However, it is possible that the sample of the annual aggregate is sufficient to be able to offer representative data.


  • Global Tourism Perception Index:

    This index measures the general level of visitor satisfaction with the destination. This index combines the Hotel, Product, Safety and Climate indices and analyzes the distribution of general sentiment about the destination.

  • Product Satisfaction Index:

    This index measures the level of satisfaction among the products of the destination. It is calculated from the mentions related to each of the products and classifying these comments into positive, negative and neutral.

  • Perception of Security Index:

    This index measures the level of security perceived by visitors at the destination. It is obtained through natural language processing (NLP) techniques that identify the volume of negative security mentions.

  • Climate Perception Index:

    This index measures visitor satisfaction in relation to the climate at the destination. This index is obtained by analyzing the volume of negative mentions about the climate in the destination. This helps to understand the relationship between the expectations of the visitor with the reality of the destination

  • Hotel Satisfaction Index:

    This index measures satisfaction based on analysis of comments on hotel accommodation as a whole.

The reports in this section include an analysis of satisfaction and perception indices, interest in tourist attractions and products, and details on hotel accommodation and price trends.
Monthly, quarterly and half-yearly reports are available at provincial and island level, depending on data availability. The frequency of reports for each destination is detailed below.
Monthly reports: Alicante/Alacant, Barcelona, Córdoba, Girona, Gran Canaria, Granada, Ibiza, Illes Balears, La Palma, Lanzarote, Las Palmas, Madrid, Málaga, Mallorca, Menorca, Murcia, Santa Cruz de Tenerife, Sevilla, Tarragona, Tenerife, Valencia/València y Bizkaia.
Quarterly reports: Almería, Asturias, Burgos, Cáceres, Cádiz, Cantabria, Castellón/Castelló, El Hierro, Gipuzkoa, La Rioja, Navarra, Toledo y Zaragoza.
Half-yearly reports: A Coruña, Araba/Álava, Albacete, Ávila, Badajoz, Ciudad Real, Cuenca, Guadalajara, Huelva, Huesca, Jaén, León, Lleida, Lugo, Ourense, Palencia, Pontevedra, Salamanca, Segovia, Soria, Teruel, Valladolid y Zamora.

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