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An overview of Spain's tourism figures for summer 2025 Tourist numbers and spending are expected to reach record highs The popularity of the Spanish coast in summer is accompanied by the search for new destinations and the interest in enjoying experiences and activities. According to Dataestur's forecasts, Spain expects to hit record high figures this summer of 2025. International tourist arrivals are expected to increase by 2.7% and their spending by over 4% between July and August. Meanwhile, domestic travel ...

Travel and spending trends for this summer New record travel and spending figures are expected. Overall improvement in major international markets and domestic destinations We provide you with travel and spending forecast data for this summer (July and August), prepared by SEGITTUR. This overview is further complemented by key air travel trends, based on supply and demand data from our air traffic data provider, also available on Dataestur. A summer of more travel and spending Estimates from SEGITTUR point to a summer with new ...

See the tourist attractions and products with the most interactions Dataestur incorporates the monitoring of mentions of tourist attractions and topics on social media into its monthly active listening report. Find out which were the most popular visits to 25 destinations in Spain during 2024 on social media. Dataestur's monthly active listening report has been monitoring tourists' interactions on social media since April. On the one hand, the activities with the most mentions by topic are analysed. On the other ...

One in five Spanish companies operates in the tourism sector In the Canary Islands and the Balearic Islands, 1 in 4 companies are dedicated to tourism The hospitality sector accounts for 40% of tourism-related businesses and 60% of the tourism workforce 50% of tourism companies have between 1 and 9 employees, accounting for more than 96% alongside businesses without employees Tourism's contribution to the Spanish economy exceeded 13% of GDP in 2024, following four years of recovery that have boosted ...

Up-to-date information on tourism in Spain through Dataestur's analytic graphics Check the update dates of each source Receive the weekly newsletter in your email to stay informed The Smart Tourism System offers the information available for municipalities Dataestur offers four useful access points for tourism data for Spain. The website offers dashboards to analyse information on travel and leisure, the economy in tourism, transport, accommodation, sustainability and tourism knowledge. You can subscribe to the newsletter to receive the latest data ...

Forecasts point to a slower increase in international tourist arrivals and stable figures for resident travel The first quarter could see a 10% increase in international arrivals compared to 2024 Spain, an omnipresent destination in forecasts and trends for 2025 Spain is expected to receive more international tourists in 2025 than in 2024, and Spaniards will take a slightly higher number of trips. At least for the first part of the year, according to an estimate by Segittur* for the ...

Monitoring tourist perception and satisfaction indices in Spain Dataestur monitors tourist satisfaction at the provincial level with an analytical visualisation of the data and the publication of periodic monitoring reports for all provinces and more than 20 tourist destinations. The SIT (Tourism Intelligence System) offers detailed visualisation for 40 tourist destinations. The degree of tourist satisfaction is measured to provide an index to measure the tourist's perception of the destination and what it has on offer. These indexes are prepared ...

How to monitor tourist searches on the Internet Google tools make it easy to track web searches, videos and news related to a tourist destination Dataestur includes a standard monthly report on tourist searches on the Internet Knowing what is being said about a destination on the Internet is key to a digital tourism strategy. It provides information about potential tourists, identifies preferences and what is of interest, and enables assessment of what competitors are offering and demand for this. ...