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See the tourist attractions and products with the most interactions Dataestur incorporates the monitoring of mentions of tourist attractions and topics on social media into its monthly active listening report. Find out which were the most popular visits to 25 destinations in Spain during 2024 on social media. Dataestur's monthly active listening report has been monitoring tourists' interactions on social media since April. On the one hand, the activities with the most mentions by topic are analysed. On the other ...

One in five Spanish companies operates in the tourism sector In the Canary Islands and the Balearic Islands, 1 in 4 companies are dedicated to tourism The hospitality sector accounts for 40% of tourism-related businesses and 60% of the tourism workforce 50% of tourism companies have between 1 and 9 employees, accounting for more than 96% alongside businesses without employees Tourism's contribution to the Spanish economy exceeded 13% of GDP in 2024, following four years of recovery that have boosted ...

Up-to-date information on tourism in Spain through Dataestur's analytic graphics Check the update dates of each source Receive the weekly newsletter in your email to stay informed The Smart Tourism System offers the information available for municipalities Dataestur offers four useful access points for tourism data for Spain. The website offers dashboards to analyse information on travel and leisure, the economy in tourism, transport, accommodation, sustainability and tourism knowledge. You can subscribe to the newsletter to receive the latest data ...

Forecasts point to a slower increase in international tourist arrivals and stable figures for resident travel The first quarter could see a 10% increase in international arrivals compared to 2024 Spain, an omnipresent destination in forecasts and trends for 2025 Spain is expected to receive more international tourists in 2025 than in 2024, and Spaniards will take a slightly higher number of trips. At least for the first part of the year, according to an estimate by Segittur* for the ...

Monitoring tourist perception and satisfaction indices in Spain Dataestur monitors tourist satisfaction at the provincial level with an analytical visualisation of the data and the publication of periodic monitoring reports for all provinces and more than 20 tourist destinations. The SIT (Tourism Intelligence System) offers detailed visualisation for 40 tourist destinations. The degree of tourist satisfaction is measured to provide an index to measure the tourist's perception of the destination and what it has on offer. These indexes are prepared ...

How to monitor tourist searches on the Internet Google tools make it easy to track web searches, videos and news related to a tourist destination Dataestur includes a standard monthly report on tourist searches on the Internet Knowing what is being said about a destination on the Internet is key to a digital tourism strategy. It provides information about potential tourists, identifies preferences and what is of interest, and enables assessment of what competitors are offering and demand for this. ...

In this post, we tell you how SEGITTUR has developed a methodology to create a sentiment-based index that measures the general opinion of travellers about tourism in Spain. Building an index to measure tourism results An index is an indicator that helps us to assess how a specific area performs over time. It makes it easier to generate comparisons between different elements or of the same element periodically. For the proposed use case, the index aims to measure travellers' satisfaction ...

A web survey defines the main use of the available data, the most common users and their needs The web is used primarily for actions aimed at developing tourist activities and improving competitiveness. Market research and analysis stand out as major uses of data. The most frequent type of user is from the academic sector and the agents of the tourism sector are divided in a very similar way between the public administration and the private sector (around 25% in ...