Visitor perception and behaviour

MABRIAN

Behavioural and perception indicators, derived from the semantic analysis of tourism interactions on social networks. A series of aggregate indicators are offered for the destination Spain and five tourist regions: Canary Islands, Balearic Islands, Costa del Sol, Costa Brava and Costa Blanca. The aim of these indicators is to find out how satisfied visitors are with the destination: in general, with tourism products and with the hotel service, and how visitors perceive the destination in terms of safety and weather.

Definitions

Global Tourism Satisfaction Index (GTPI):
This index measures the overall level of visitor satisfaction with the destination.
Product Satisfaction Index (TPI):
This index measures the degree of satisfaction with the destination’s products. The index results of the analysis of language sentiment for each product.
Perception of Security Index (PSI):
Indicator representing the existence of a number of comments in customners’ mentions referring to security issues.
Climate Perception Index (PCI):
Indicator representing the extent to which climate issues impact on customer satisfaction. Based on Natural Language Processing (NLP) of mentions dealing with climate issues.
The Hotel Satisfaction Index (HSI):
This index measures the level of satisfaction with hotel accommodation and different aspects of its experience through Natural Language Processing (NLP) of hotel reviews.

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