What tourists to Spain are most interested in according to social media
See the tourist attractions and products with the most interactions
- Dataestur incorporates the monitoring of mentions of tourist attractions and topics on social media into its monthly active listening report.
- Find out which were the most popular visits to 25 destinations in Spain during 2024 on social media.
Dataestur's monthly active listening report has been monitoring tourists' interactions on social media since April. On the one hand, the activities with the most mentions by topic are analysed. On the other hand, the most popular visits for each source market are identified.
The following graph shows the tourism products that received the most social media engagement in March, by category. Thematic routes and visits stand out, in particular as regards nature, culture and gastronomy. Topics such as Wellness and Nightlife have their social media mentions highly concentrated in a few products. You can see the details by topic in the graph.
The available data also makes it easier to identify the most popular visits among tourists by market of origin on a monthly basis. For example, in March, Las Fallas were a highlight in Germany and France, as well as in Spain. Another major festival, Spain's Carnival festivities, were the most talked about in Spain and France. In France, Seville's April Fair is already among the tourist attractions with the most mentions.
The charts below show the Spanish tourist attractions that have generated the most interactions in the last month from Spain, the United Kingdom, Germany and France. The notable concentration of references to El Médano (Tenerife) in the British market and the importance of culture across all markets are worth particular note.
What were the most popular visits and themes by destination in 2024?
Below is a summary of the most popular tourist themes and attractions over the past year, by destination, on social media. These mentions are considered when preparing the Dataestur scorecard on "Visitor satisfaction and perception in the destination". You can learn more about this source in the post "Data to understand tourist satisfaction with the destination."
Topics with the most interactions on social networks: The graph allows you to consult information for 35 destinations. Interactions are classified into nine categories: outdoor activities, shopping, culture, wellness, gastronomy, family, nature, nightlife and holidays by the sea.
Likewise, you can track the terms associated with each topic that are most frequently mentioned by tourists on social media. In this sense, the chart shows the five words with the highest average weight in each theme in the destinations monitored.
Most popular tourist spots on social media by destination: the Prado National Museum was the most mentioned attraction in Madrid in 2024. In Barcelona, it was Park Güell and in Valencia, the Oceanogràfic. The chart shows the five places with most interactions in 25 of Spain's main tourist destinations.
The Tourism Intelligence System (TIS) will soon feature this data in the dashboards of each destination for analysis and monitoring.