Profit, sales and employee data to analyse the hospitality and restaurant industry
Dataestur publishes an analytical visualisation of the Tax Agency's data
- The tool can be used to compare the indicators of the hospitality industry with all other services sector activities or with the total economy figures for a given period
- In 2024, profits in the hospitality and restaurant industry grew well above the rest of the economy, thanks to the boost in activity
The new Dataestur dashboard uses data from the Tax Agency to analyse the performance of one of the main activities related to tourism: hospitality and restaurant industry. It presents quarterly and annual performance based on four key indicators that can be compared over time and with respect to the services sector and the entire economy
Indicators for monitoring and analysis
The data is displayed with four key indicators:
- Gross operating profit or profit before interest and taxes and before accounting for depreciation.
- Sales, with details of domestic sales and exports.
- The number of workers, based on those who receive a salary.
Estimation of the average salary, based on the distribution of work income among the number of recipients.
The data comes from the Sales, Employment and Wages in Large Companies and SMEs Statistics (VESGEP) and the Business Margins Observatory, which are compiled from VAT returns and are available from the Tax Agency. In addition, you can consult the original data and those corrected for seasonal effects (very valuable when comparing figures between different quarters in an activity with high seasonality such as the hospitality industry).
Along with the details of the hospitality and restaurant industry, the dashboard is completed with indicators for the economy as a whole, for the services sector and for other activities of the services sector: trade, information and communications, transportation and storage, and other production services.
Overview: Changes in the last period
The first visualisation of the data is a summary of the latest figures from the previous period and allows for year-over-year and quarterly comparisons. Therefore, in 2024, the performance of the hospitality industry resulted in a much higher increase in profits than the general services sector or the economy as a whole, thanks to the boost in activity.
Finally, in the same "Overview" window, the hospitality industry's weight in Services and the Economy is checked for each of the indicators. To this end, the hospitality industry's share varies significantly, from a 10% performance in the summer to just 1% at the start and end of the year.
Analysis: Evolution over time compared to other activities
The dashboard's "Analysis" window delves into the hospitality and restaurant industry, allowing you to view figures and their year-over-year variation for each indicator. Their figures confirm the greater seasonality of the hospitality industry compared to other activities and its significant concentration in the summer quarter. On the contrary, sales and profits are distributed much more evenly throughout the year in the services sector and across the economy as a whole.
The average salary chart (gross and for the selected time period) compares them with the average for the Economy and the Services sector. You can also select a comparison with any of the other Services activities.
The 2024 figures highlight the difference in the average gross salary in the hospitality industry, which is well below that of most other industries.
The last chart shows the trends in the data for all the selections. You can view each of the activities or compare them with each other. In the case of the Hospitality and Restaurant industry, in 2024, it was the Services sector in which salaries increased the most when compared to the previous year. It also stands out as one of those that increased its sales the most each quarter.
Comparison tools
The last window of the Tax Agency data display provides a table with the main figures and two practical comparison tools
- Comparison between activities: Draws the evolution of the same indicator in two or more different activities to visually reflect their differences or analogies.
Comparator between indicators: It represents the evolution over time of different variables for the same activity and makes it easier to identify the relationship between them. For example, performance in the hospitality and restaurant industry shows sharp profit peaks in the summer period during the summer season and significant declines in the first and last quarters of the year. Despite this, the performance of the labour market in the industry softens these fluctuations, wages being characterised by a slow but steady growth